ABOUT AMWAY
Amway is an entrepreneur-led health and wellbeing company that manufactures and distributes more than 350 unique nutrition, beauty, personal care, fitness and home products sold exclusively through Amway Independent Business Owners (IBOs).
Launched in 1959, Amway has grown into the number one direct selling company in the world*, operating in more than 100 countries and territories across the globe. Amway offers a low-risk opportunity to earn money selling products to customers and building a team to do the same, helping aspiring entrepreneurs explore business ownership.
Amway is committed to product innovation, holding more than 750 patents and patents pending. Amway is also a U.S. manufacturer. A large portion of Amway products are made in the U.S. and many are also exported to other Amway markets. In recent years, Amway has invested more than $300 million in its U.S. manufacturing operations.
* Source: 2025 Direct Selling News Global 100 list based on 2024 revenue; directsellingnews.com/global-100-lists
Amway has a rich history, dating back to the company’s founding in 1959, in Ada, Michigan, by school friends Jay Van Andel and Rich DeVos. The company has expanded through the years to a multi-billion-dollar health and wellbeing enterprise that has provided an onramp to entrepreneurship for millions of people in more than 100 countries and territories worldwide. Here are some highlights:
- 1959: Rich and Jay started Amway out of the basements of their homes with their first product, Frisk Liquid Organic Cleaner Concentrate – one of the world’s first biodegradable, concentrated multi-purpose cleaners.
- 1960s: Amway sales reached $50 million with international expansion and the addition of new products, including the Artistry™ brand, which debuted with 11 skin care and cosmetic products in 37 different shades.
- 1970s: Amway acquired the Nutrilite™ brand, adding vitamins and supplements to its product offerings. The company also moved into eight more international markets and expanded the world headquarters in Ada to almost one million square feet.
- 1980s: Thanks to the power of more than 1 million Independent Business Owners, Amway expanded into an additional 20 countries and topped $1 billion in sales for the first time.
- 1990s: Amway more than doubled in size during this decade, expanding into 33 additional markets. The company also purchased and began operating certified organic farms to grow botanicals for Nutrilite ingredients.
- 2000s: Amway’s global home tech division featuring iCook™ cookware, eSpring™ water purifiers and Atmosphere™ air purifiers reached $1 billion in sales, a company milestone.
- 2010s: After serving as the exclusive distributor of XS™ energy drinks since 2003, Amway acquired the brand outright in 2015. XS now offers a full array of sports nutrition products and energy drinks.
- 2020s: Amway celebrated its 65th anniversary in 2024, marking 65 years of empowering the success of Independent Business Owners and helping people around the world live better, healthier lives.
Amway is an entrepreneur-led health and wellbeing company and the number one direct selling company in the world.* More than 1 million Independent Business Owners (IBOs) across the world can earn a little extra each month by selling any of Amway’s nutrition, beauty, personal care, fitness and home products to customers and sponsoring others to do the same. Earnings depend on many factors, including your customer base, business experience, effort, dedication and the performance of any IBOs you sponsor.
Amway is family owned, U.S.-based, financially stable and led by a diverse global management team that supports Amway IBOs and their goals. Amway, its employees and the IBOs are connected by a single purpose — helping people live better, healthier lives.
* Source: 2025 Direct Selling News Global 100 list based on 2024 revenue; directsellingnews.com/global-100-lists
Amway is a health and wellbeing company in the direct selling industry. It operates in more than 100 countries and territories offering nearly 400 high quality products that are sold by Independent Business Owners (IBOs) directly to consumers. IBOs make money when they sell products to customers and might also qualify for monthly bonuses based on their sales volume and the sales volume of those they sponsored into the business.
Amway was founded in 1959 by Rich DeVos and Jay Van Andel. The two had been friends since high school. They were looking for an opportunity to own their own business and help others do the same and they saw direct selling as a way to accomplish that.
Amway was started in 1959 by Rich DeVos and Jay Van Andel. Rich and Jay were two friends who shared a similar goal and ambition: They wanted to make more out of life for themselves, their families and their friends. In 1959 – after numerous ventures into entrepreneurship – they started a new business together in the basements of their homes in Ada, Michigan. They built Amway on the belief that business ownership improves lives through personal achievement and the opportunity to earn income. Amway is now the number one direct selling company in the world (link: https://www.directsellingnews.com/global-100-lists/).
Amway is guided by the Founders’ Fundamentals of Freedom, Family, Hope and Reward and the Amway Values of Partnership, Personal Worth, Responsibility and Integrity. Amway Founders Rich DeVos and Jay Van Andel shaped the company around the Founders’ Fundamentals and the Amway Values act as a guide for Amway leaders, employees and Independent Business Owners as they bring the Amway mission and vision to life.
Yes, Amway is still in business and has been for more than 60 years. The company was founded in 1959 by Jay Van Andel and Rich DeVos, two entrepreneurs who started numerous business ventures of their own and saw the importance of helping others do the same. Amway is based in Ada, Michigan, operates in more than a hundred countries and territories and is the number one direct selling company in the world, according to Direct Selling News.
Amway IBOs, or Independent Business Owners, are entrepreneurs who build their businesses by selling any of Amway’s high quality health and wellbeing products. Amway believes that IBOs are in business for themselves, but never by themselves. Amway provides IBOs with the foundational resources and tools they need to start building their businesses right away.
Amway is a global company operating in more than 100 countries and territories. The Amway leadership team includes President and Chief Executive Officer Michael Nelson and Board of Director Co-Chairs Steve Van Andel and Doug DeVos, sons of Amway Co-Founders Jay Van Andel and Rich DeVos.
Amway North America is led by Andrew Schmidt, regional president – Americas; Scott Scheidmantel, vice president of sales; Kelli Templeton, chief marketing officer; and Kristen Whalen, chief IBO enablement officer.
Always driven by its core values, an entrepreneurial spirit and a desire to help others, Amway has evolved into a modern ecommerce company with high quality products and the latest in digital tools to support Independent Business Owners as they sell products to customers and work to build their businesses.
After starting in the basements of its founders in the small U.S. town of Ada, Michigan, in 1959, Amway now operates in more than 100 countries and territories spread across six continents. It has 14,000+ employees and more than 1 million Independent Business Owners across the world, from South Africa to Thailand and England to Australia. See which countries and territories Amway operates in here.
Amway believes it can be the change for a better world. Its goal is to unite quality products, volunteerism and CSR programming to benefit communities across the Americas and worldwide. Through charitable contributions exceeding $315 million and more than 4.5 million volunteer hours, Amway employees and IBOs have supported more than 14.5 million people in the past 20 years.
There are large teams of farmers, scientists, engineers, manufacturers, educators and business experts working at Amway behind the scenes to ensure IBOs have the latest innovations in scientifically backed products and solutions to offer customers as well as the training and digital tools needed to run a successful business.
When people register to become an Amway Independent Business Owner, they become part of a network of entrepreneurs willing to share their wisdom and expertise to help new IBOs build sustainable Amway businesses selling high quality products to customers.
Amway offers a range of mobile apps and digital resources for Amway Independent Business Owners allowing them to conveniently build their businesses at any time and from anywhere, whether they’re using a smartphone, tablet or computer.
- The Amway+ app allows IBOs to track their business performance, access training and education and view IBO and customer program engagement.
- The Amway Wellbeing+ app offers a comprehensive approach to wellness by integrating Amway’s high quality products with expert health and wellbeing content.
- The Amway Healthy Home app connects to eSpring™ Water Purifiers and Atmosphere™ air treatment systems allowing users to control and monitor settings while gauging water use, filter life or air quality.
- The Amway Wellness Recommender is an online assessment that offers personalized food, product and health tips tailored to your specific needs or goals.
Amway Independent Business Owners have access to Amway Education, an online and app-based learning platform powered by the IBO Academy. It offers courses on sales techniques, leadership skills, the compensation plan and other topics designed to help IBOs learn how to build a sustainable business by selling products to customers.
Amway operates in more than 100 countries and territories across the globe, on every continent except Antarctica. Combined, there are more than 1 million registered Amway IBOs working at their businesses worldwide. That includes more than 250,000 people across North America, including in every U.S. state.
Rather than owning companies, Amway has a broad product portfolio made up of a family of brands in nutrition, beauty, personal care and home care designed to help people live better, healthier lives.
- The Nutrilite™ brand offers plant-based vitamins, supplements and organics using ingredients made from plants grown on certified organic Nutrilite farms or NutriCert™ certified partner farms.
- Artistry™ skin care and makeup supports healthy looking skin with clean beauty products and traceable botanical ingredients to help people look and feel their best.
- Amway’s personal care category includes Glister™, g&h™ and Satinique™ and covers oral care, body care and hair care, all with plant-based goodness.
- XS™ sports and fitness products help people fuel and optimize their fitness journey.
- And people can support a healthy home with eSpring™ water purifiers, Atmosphere Sky™ air purifiers, iCook™ kitchenware and Amway Home™ cleaning products.
Like a lot of companies and brands, Amway has a page on Wikipedia. The online encyclopedia is crowd-sourced, meaning anyone can edit the content. As such, some information is incorrect, incomplete or not adequately explained. For the most current and up-to-date information about Amway, its opportunity, brands and products, visit official Amway websites.
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