Amway Values: Words that matter

The basic values that were guiding principles for Amway Founders Rich DeVos and Jay Van Andel when they formed the company more than 65 years ago still ring true today. Those principles guide Amway employees and Independent Business Owners across the world in choices, behaviors and actions.

They are a legacy that defines us, drives us and differentiates us as a company. They are the beliefs on which Amway was built and they are at the heart of our reason for being: to help people live better lives. Read on to learn more about each of the Amway Values.

Partnership

Amway was built on a lifelong friendship, a bond that still guides our relationships today. We trust and respect each other and we recognize the complementary skills necessary to achieve shared success. This is the cornerstone of our enduring legacy and the key to our future.

Video: https://www.youtube.com/watch?v=QhlyqauvrGY

Personal worth

Every person is created with innate value that cannot be given or taken away. That’s why we treat everyone with dignity and respect and why we believe all people deserve an opportunity to achieve their full potential.

Video: https://www.youtube.com/watch?v=lCiniyYR9jY

Responsibility

It is up to us to seize the opportunities we are given. We are accountable for the actions we take and the results we achieve for ourselves, each other and the communities we serve.

Video: https://www.youtube.com/watch?v=lpcs_qlVg-o

Integrity

We live out our Values every day, even when it is difficult or unpopular. Our character sets us apart. It calls us to be honest, courageous and consistent in our words and actions. It makes us worthy of the trust others place in us. Together, we create something of which future generations can be proud.

Video: https://www.youtube.com/watch?v=gCGrIpAZPOw

Founders’ Fundamentals: Beliefs that shaped the business

The underpinning of Amway Values are the Founders’ Fundamentals. Rich and Jay shaped the business around these four beliefs, and they have been inspiring people ever since. The Founders’ Fundamentals guide everyone involved with Amway. They keep us focused on what drives success – for our company and IBOs around the world.

Freedom

We need personal and economic opportunity to live our best lives. Amway provides the possibility to build both – through the experience of business ownership and as a part of our community.

Video: https://www.youtube.com/watch?v=ENl-RS6NDM8

Family

We thrive in relationships, surrounded by people who bring us meaning and purpose, instill trust, challenge us to keep growing and cheer us on. At Amway, we work together in a family spirit and leverage the constant source of strength it provides.

Video: https://www.youtube.com/watch?v=6clEdTA8evI

Hope

There is power in possibility and strength in optimism. By inviting everyone to imagine their future and offering opportunities to help make it happen, Amway cultivates hope and the growth that follows.

Video: https://www.youtube.com/watch?v=4U-u_3z1Q60

Reward

We are motivated by the satisfaction that comes from reaching goals – and helping others do the same. We celebrate the achievement of milestones, recognizing the value of hard work and lessons learned along the journey.

Video: https://www.youtube.com/watch?v=filq4Z2EJyA

The Founders’ Fundamentals and Amway Values are the foundation of the company. They are the heart and soul of Amway, helping us stay true and stand out.