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How to be an Amway Independent Business Owner

We have answers to your questions about becoming an Amway Independent Business Owner and building an Amway business.

A woman stands outdoors near a gray building while smiling and talking on a smartphone.

How to be an Amway Independent Business Owner

We have answers to your questions about becoming an Amway Independent Business Owner and building an Amway business.

A woman stands outdoors near a gray building while smiling and talking on a smartphone.

How to be an Amway Independent Business Owner

We have answers to your questions about becoming an Amway Independent Business Owner and building an Amway business.

How to become an Amway Independent Business Owner

If you’re one of the many people who are considering the direct selling industry and wondering what it takes to become an Amway Independent Business Owner (IBO), you’ve come to the right place.

The good news is that it’s simple to become an Amway IBO. It’s complimentary to sign up and it comes with access to plenty of training, education and support to help you get started on your way to earning extra income through selling Amway’s high quality products.

But we know you still have questions. Let’s talk about the benefits of becoming an Amway Independent Business Owner, what sets Amway apart from other companies and what you can expect as an Amway IBO.

Why become an Amway IBO?

People choose to become an Amway IBO and start a business for a variety of reasons. Some IBOs focus on making a little extra money on the side to meet certain financial goals, while others want to become entrepreneurs and work to build their own full-time business.

A lot of people enjoy going into business for themselves while learning new skills along the way, such as sales techniques or public speaking. Others enjoy the flexibility of the Amway business, which allows people to do more of what they love.

Some IBOs fall in love with the quality health and well-being products Amway manufactures and see an opportunity to grow a business by sharing them with others. Amway’s nutritional supplements, organic line, and products that support exercise, clean beauty, clean air and clean water fit right into the growing wellness industry, which was valued at $5.6 trillion globally in 2022.

Whether you have a full-time job, have children at home during the day or carpool the kids after school to soccer and cheerleading practice, you can work your Amway™ business around your schedule.

At the same time, you are not on your own when it comes to learning the ins and outs of the Amway business. Amway IBOs get immediate access to Amway Education, which features more than 150+ online courses offered in five languages along with other presentations, podcasts and activities featuring product information, selling strategies and business tips.

IBOs also get plenty of guidance and coaching from their sponsors and other members of their IBO team, helping them learn to set business goals, grow their sales skills and manage a sustainable Amway business.

What makes Amway different?

Amway, founded more than 60 years ago, is a health and well-being company committed to helping people live better, healthier lives. It operates in more than 100 countries and territories across the globe and was named the No. 1 direct selling company in the world by Direct Selling News based on 2022 sales. Forbes magazine also listed Amway among the 100 largest private companies in the U.S.

Two main things that set Amway apart are the company’s commitment to traceable ingredients and the superior quality of its nutrition, beauty and home care products. That starts with the seeds chosen for botanical ingredients and continues through to the final package that arrives at a customer’s door.

Traceable, healthy ingredients

Amway focuses on traceability. As a result, we can trace each botanical ingredient back to its source on our farms or partner farms. Our certified organic Nutrilite farms use sustainable farming practices to produce most of our ingredients. Rather than using synthetic pesticides, herbicides or fertilizers on our plants, we use onsite composting, precision weeding and natural methods to control pests, including falconry.

What we can’t grow on our farms is nurtured on partner farms in 27 different countries, chosen for their ideal growing climates and sustainable farming practices. Each farm must achieve NutriCert™ certification, which requires traceability, ecologically sustainable farming practices and social responsibility, among other standards followed by our own Nutrilite farms.

As a result, consumers benefit from knowing what’s in their products and where those ingredients came from, including the organic ingredients in the Nutrilite™ Organics line. IBOs benefit from being able to assure their customers of the purity and safety of the products they’re buying.

A focus on high-quality, Amway-made products

That traceability is a big part of Amway’s commitment to offering high quality products that meet or exceed customer expectations. All of our products are made using Good Manufacturing Practices (cGMPs) and are tested tens of thousands of times along the manufacturing journey to ensure their safety and effectiveness.

We guarantee the quality of our products and customer satisfaction. Should a customer be unsatisfied with our products, we provide a 100% money-back guarantee as part of the Amway Promise. That guarantee speaks to the quality of the products and the reliability of the company, making it a great benefit that IBOs can take to their customers.

How does being an Independent Business Owner work?

Still have questions about the Amway opportunity? Here’s what you can expect if you decide to become an Amway IBO:

Complimentary registration

One of the biggest advantages of the Amway business is that it is affordable to get started. There is no registration fee and no requirement to purchase or carry any inventory. The only time you need inventory is when you choose to have it. We ship the product from our warehouses to you or your customers when they place an order with you.

Support from a team of entrepreneurs

Even though you're in business for yourself, as an IBO you are never alone. You'll join a group of entrepreneurs striving for success with Amway. The people you meet will be happy to offer advice or serve as mentors. By talking to others who have been where you are, you will gain insight into their experiences that can help you grow your own Amway business.

A way to earn money through direct selling

The Amway opportunity offers multiple ways to earn money through product sales. First, you can make money from the retail markup of selling products directly to customers. Amway’s high quality products are not sold in stores, and IBOs can set their own prices when selling to customers.

The second way to earn money with Amway is through monthly bonuses based on the quantity and value of the products you sell – the higher the sales volume, the more money you can earn.

Additionally, if you sponsor other IBOs and grow your sales team, you can earn money based on their product sales. You can earn another monthly bonus based on the sales volume of the products they sell, too.

Meeting milestones and goals as a team can result in some discretionary incentives, as well, including cash rewards or business trips. You can sell to people in person or online, however you feel most comfortable. And there are no minimum quotas. 

You’ll have the tools to manage your business

Our easy-to-use online platform lets you manage your business from anywhere using your phone, tablet or laptop, including placing orders or checking the status of an order. As you sponsor other IBOs, they can sign up and create accounts online, too. Amway’s online resources can help you maximize every opportunity to promote and grow your business. 

Get started

Ready to learn more? Talk to the IBO who told you about the Amway opportunity or click here. By knowing more about what it means to become an Amway IBO and how you can achieve your vision, you can decide whether this opportunity is right for you.