No Compromises
It's Healthy Beauty, Clean Beauty. You can feel good about what you're putting around your eyes – and that only adds to your confidence.
Artistry Go Vibrant™ Waterproof Length Serum Mascara
Artistry Go Vibrant™ Waterproof Length Serum Mascara
Item #
126740D
-
$26.00
52 AmPerks Points
SERUM-POWERED LASHES – Stay smudge-proof all day (10 hours) with this longwearing, plant-powered formula that lengthens the look of lashes.
8.5 mL/0.28 fl.oz
Experience healthy-looking beauty on every lash.
Love your long, long lashes with this Serum Mascara. It provides longer looking lashes while giving a natural defined look. Wear it with confidence all day (10 hours). Waterproof formula stands up to rain, sweat and tears without smearing. Clump-proof. Flake-proof. Smudge-proof. The crescent brush is designed to let you customize application for any eye look. Lifts and curls lashes for an overall lengthened look.
- Gentle on skin around eyes
- Allergy and dermatologist tested
- Ophthalmologist tested for contact lens users
Key ingredients
- White Chia Seed Extract, from Nutrilite™-grown plants, known for its calming, soothing benefits
- Curated botanical oils including jojoba seed oil, grape seed oil, and macadamia temifolia seed oil
- Phyto-proof complex for plant-based waterproofing
What they’re saying about Artistry Go Vibrant™ Waterproof Length Serum Mascara
- 89% said the brush is easy to use
- 85% said it gives lashes a natural defined look
- 83% said the brush delivers defined lashes
- 77% said it makes lashes look healthy
- 74% said it makes lashes look longer
- 73% said it leaves lashes feeling nourished
*After 1 week, in a consumer test of 109 women.
Meets Artistry™ Clean Standards, which means:
- No carbon black
- No mineral oil
- No parabens
- No phthalates
- No animal-derived ingredients
- Not tested on animals
- Vegan
-
Vegan Friendly
-
Clean Product Seal
-
No Animal Testing
ISODODECANE, TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, MICROCRYSTALLINE WAX, HYDROGENATED POLYISOBUTENE, IRON OXIDES (CI 77499), POLYPROPYLSILSESQUIOXANE, MICA (CI 77019), PARAFFIN, SYNTHETIC BEESWAX, DEXTRIN PALMITATE, CETYL ETHYLHEXANOATE, DISTEARDIMONIUM HECTORITE, DEXTRIN ISOSTEARATE, SILICA, CALCIUM STEARATE, CELLULOSE, LAURYL PEG-8 DIMETHICONE, SORBITAN SESQUIOLEATE, 1,2-HEXANEDIOL, PROPYLENE CARBONATE, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, PENTYLENE GLYCOL, ISONONYL ISONONANOATE, SALVIA HISPANICA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, MACADAMIA TERNIFOLIA SEED OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, GLYCERYL ARACHIDONATE, ASCORBYL PALMITATE
-
Vegan Society
What makes the mascara formula so advanced?
The serum formula includes Nutrilite™ White Chia Seed Extract, Vitamin Complex and Botanical Seed Oils to help condition lashes as it creates a lengthened look from root to tip. Importantly, it has been formulated without carbon black, making this clean formula a significant achievement for Amway™, really setting Artistry Go Vibrant™ Waterproof Length Serum Mascara apart from mascaras that use carbon black.
Does Serum Mascara follow Artistry™ Clean formulation standards?
Yes. As with all Artistry™ brand products, Serum Mascara meets the Artistry™ Clean standards. It has been formulated with no mineral oil, parabens, phthalates or any of the over 1,700 other ingredients on our No-No List.
Are any ingredients or technologies in Serum Mascara exclusive?
Yes. The extract from White Chia Seed from plants grown on our Nutrilite™ farms, is exclusive to Amway™ brands.
Was Serum Mascara tested on animals?
No, the Artistry™ brand opposes animal testing, and the new Artistry Go Vibrant™ Waterproof Length Serum Masara was not tested on animals.
Does Serum Mascara contain any animal-derived ingredients?
No. Serum Mascara is free from animal-derived ingredients and Registered with The Vegan Society.
What makes the mascara brush so unique?
The unique crescent curved brush glides easily through lashes. Its carefully selected fiber and design coats each lash from root to tip, providing an even application with exceptional separation and definition. Look closely and you’ll see that the outside of the crescent has longer bristles to separate each lash, while the bristles on the inside of the crescent lay down more formula and help enhance the lengthening effect.
How can I remove the mascara?
Artistry Go Vibrant ™ Waterproof Length Serum Mascara may be removed with Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser (Item # 123791).
To create the maximum effect, apply with curved side down (looks like a smile) and first sweep over the top of your lashes, root to tip. Next apply from root to tip from underneath with the curved side up (looks like a frown). This enhances the curl and volume of your lashes.
For lower lashes, hold wand vertically and use the tip to coat lashes. Give it a few seconds to set before blinking.
Remove the mascara with an oil-based eye makeup remover, such as our Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser (123791), or any oil-based eye makeup remover/cleanser designed to gently remove waterproof formulas.
How-to: Moisten a cotton pad or an Artistry Studio™ Clean Start Micellar Makeup Remover + Cleanser wipe (124811) with the Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser (123791). Place the pad/wipe over your eyes, pressing on your lashes. Hold it there to soak the product into the mascara. Gently move the pad/wipe in the direction of the lash growth. First on top of the lashes, then under your lashes. Repeat until all traces of mascara is removed.
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No Compromises
It's Healthy Beauty, Clean Beauty. You can feel good about what you're putting around your eyes – and that only adds to your confidence.
No Compromises
It's Healthy Beauty, Clean Beauty. You can feel good about what you're putting around your eyes – and that only adds to your confidence.
Key lash-loving ingredients
White Chia Seed Extract
From plants grown on our Nutrilite™ farms, White Chia Seed extract helps calm and soothe the skin.
Vitamin Complex
A custom blend of Vitamins E, F and C to help condition lashes as it creates a lengthened look from root to tip.
Curated Botanical Seed Oils
Formulated with oils of Jojoba, Grape, Macadamia and Sunflower to help condition lashes as it helps lashes feel nourished.
Phyto-Proof Complex
For long lasting visual lengthening effect, plant-derived fibers and film former help create a waterproof coating for a natural, long-lash look.
White Chia Seed Extract
From plants grown on our Nutrilite™ farms, White Chia Seed extract helps calm and soothe the skin.
Vitamin Complex
A custom blend of Vitamins E, F and C to help condition lashes as it creates a lengthened look from root to tip.
Curated Botanical Seed Oils
Formulated with oils of Jojoba, Grape, Macadamia and Sunflower to help condition lashes as it helps lashes feel nourished.
Phyto-Proof Complex
For long lasting visual lengthening effect, plant-derived fibers and film former help create a waterproof coating for a natural, long-lash look.
White Chia Seed Extract
From plants grown on our Nutrilite™ farms, White Chia Seed extract helps calm and soothe the skin.
Vitamin Complex
A custom blend of Vitamins E, F and C to help condition lashes as it creates a lengthened look from root to tip.
Curated Botanical Seed Oils
Formulated with oils of Jojoba, Grape, Macadamia and Sunflower to help condition lashes as it helps lashes feel nourished.
Phyto-Proof Complex
For long lasting visual lengthening effect, plant-derived fibers and film former help create a waterproof coating for a natural, long-lash look.
Turn Up The Volume
Maximize your mascara with conditioning primer for epic lashes that look longer, fuller and more dramatic.
Turn Up The Volume
Maximize your mascara with conditioning primer for epic lashes that look longer, fuller and more dramatic.
Turn Up The Volume
Maximize your mascara with conditioning primer for epic lashes that look longer, fuller and more dramatic.
Artistry™ Virtual Beauty app
Try it, see it, love it!
Discover all the bold and brilliant colors! Try them online and experiment with different shades, finishes and looks.
Artistry™ Virtual Beauty app
Try it, see it, love it!
Discover all the bold and brilliant colors! Try them online and experiment with different shades, finishes and looks.
Artistry™ Virtual Beauty app
Try it, see it, love it!
Discover all the bold and brilliant colors! Try them online and experiment with different shades, finishes and looks.
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- $26.00
Artistry Go Vibrant™ Waterproof Length Serum Mascara
Artistry Go Vibrant™ Waterproof Length Serum Mascara
Item #
126740D
-
$26.00
52 AmPerks Points
52
AmPerks Points
SERUM-POWERED LASHES – Stay smudge-proof all day (10 hours) with this longwearing, plant-powered formula that lengthens the look of lashes.
Product details
8.5 mL/0.28 fl.oz
Experience healthy-looking beauty on every lash.
Love your long, long lashes with this Serum Mascara. It provides longer looking lashes while giving a natural defined look. Wear it with confidence all day (10 hours). Waterproof formula stands up to rain, sweat and tears without smearing. Clump-proof. Flake-proof. Smudge-proof. The crescent brush is designed to let you customize application for any eye look. Lifts and curls lashes for an overall lengthened look.
- Gentle on skin around eyes
- Allergy and dermatologist tested
- Ophthalmologist tested for contact lens users
Key ingredients
- White Chia Seed Extract, from Nutrilite™-grown plants, known for its calming, soothing benefits
- Curated botanical oils including jojoba seed oil, grape seed oil, and macadamia temifolia seed oil
- Phyto-proof complex for plant-based waterproofing
What they’re saying about Artistry Go Vibrant™ Waterproof Length Serum Mascara
- 89% said the brush is easy to use
- 85% said it gives lashes a natural defined look
- 83% said the brush delivers defined lashes
- 77% said it makes lashes look healthy
- 74% said it makes lashes look longer
- 73% said it leaves lashes feeling nourished
*After 1 week, in a consumer test of 109 women.
Meets Artistry™ Clean Standards, which means:
- No carbon black
- No mineral oil
- No parabens
- No phthalates
- No animal-derived ingredients
- Not tested on animals
- Vegan
-
Vegan Friendly
-
Clean Product Seal
-
No Animal Testing
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, MICROCRYSTALLINE WAX, HYDROGENATED POLYISOBUTENE, IRON OXIDES (CI 77499), POLYPROPYLSILSESQUIOXANE, MICA (CI 77019), PARAFFIN, SYNTHETIC BEESWAX, DEXTRIN PALMITATE, CETYL ETHYLHEXANOATE, DISTEARDIMONIUM HECTORITE, DEXTRIN ISOSTEARATE, SILICA, CALCIUM STEARATE, CELLULOSE, LAURYL PEG-8 DIMETHICONE, SORBITAN SESQUIOLEATE, 1,2-HEXANEDIOL, PROPYLENE CARBONATE, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, PENTYLENE GLYCOL, ISONONYL ISONONANOATE, SALVIA HISPANICA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, MACADAMIA TERNIFOLIA SEED OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, GLYCERYL ARACHIDONATE, ASCORBYL PALMITATE
Certifications
-
Vegan Society
FAQs
What makes the mascara formula so advanced?
The serum formula includes Nutrilite™ White Chia Seed Extract, Vitamin Complex and Botanical Seed Oils to help condition lashes as it creates a lengthened look from root to tip. Importantly, it has been formulated without carbon black, making this clean formula a significant achievement for Amway™, really setting Artistry Go Vibrant™ Waterproof Length Serum Mascara apart from mascaras that use carbon black.
Does Serum Mascara follow Artistry™ Clean formulation standards?
Yes. As with all Artistry™ brand products, Serum Mascara meets the Artistry™ Clean standards. It has been formulated with no mineral oil, parabens, phthalates or any of the over 1,700 other ingredients on our No-No List.
Are any ingredients or technologies in Serum Mascara exclusive?
Yes. The extract from White Chia Seed from plants grown on our Nutrilite™ farms, is exclusive to Amway™ brands.
Was Serum Mascara tested on animals?
No, the Artistry™ brand opposes animal testing, and the new Artistry Go Vibrant™ Waterproof Length Serum Masara was not tested on animals.
Does Serum Mascara contain any animal-derived ingredients?
No. Serum Mascara is free from animal-derived ingredients and Registered with The Vegan Society.
What makes the mascara brush so unique?
The unique crescent curved brush glides easily through lashes. Its carefully selected fiber and design coats each lash from root to tip, providing an even application with exceptional separation and definition. Look closely and you’ll see that the outside of the crescent has longer bristles to separate each lash, while the bristles on the inside of the crescent lay down more formula and help enhance the lengthening effect.
How can I remove the mascara?
Artistry Go Vibrant ™ Waterproof Length Serum Mascara may be removed with Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser (Item # 123791).
Use instructions
To create the maximum effect, apply with curved side down (looks like a smile) and first sweep over the top of your lashes, root to tip. Next apply from root to tip from underneath with the curved side up (looks like a frown). This enhances the curl and volume of your lashes.
For lower lashes, hold wand vertically and use the tip to coat lashes. Give it a few seconds to set before blinking.
Remove the mascara with an oil-based eye makeup remover, such as our Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser (123791), or any oil-based eye makeup remover/cleanser designed to gently remove waterproof formulas.
How-to: Moisten a cotton pad or an Artistry Studio™ Clean Start Micellar Makeup Remover + Cleanser wipe (124811) with the Artistry Skin Nutrition™ Micellar Makeup Remover + Cleanser (123791). Place the pad/wipe over your eyes, pressing on your lashes. Hold it there to soak the product into the mascara. Gently move the pad/wipe in the direction of the lash growth. First on top of the lashes, then under your lashes. Repeat until all traces of mascara is removed.
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Shipped separately by truck and restricted due to size. Allow 3–6 weeks for delivery. Not available to all offshore locations, including Alaska, Hawaii, Guam, Puerto Rico, and the US Virgin Islands.For truck-shipped items, you may be asked to receive the merchandise at the rear of the truck, at which point the carrier’s delivery obligation is complete. It may be necessary for you to assist or move merchandise from the back of the truck into your home or office. A request for inside delivery is an extra cost service payable by you. A daytime telephone number is required so the carrier can schedule your delivery appointment and confirm arrangements with you.
Shipped separately by truck and restricted due to size. Allow 3–6 weeks for delivery. Not available to all offshore locations, including Alaska, Hawaii, Guam, Puerto Rico, and the US Virgin Islands.For truck-shipped items, you may be asked to receive the merchandise at the rear of the truck, at which point the carrier’s delivery obligation is complete. It may be necessary for you to assist or move merchandise from the back of the truck into your home or office. A request for inside delivery is an extra cost service payable by you. A daytime telephone number is required so the carrier can schedule your delivery appointment and confirm arrangements with you.