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History Timeline


Amway begins in Ada, Michigan. Founders Jay Van Andel and Rich DeVos coined Amway as an abbreviation for “American Way”.


Amway launches its first product, Liquid Organic Cleaner – one of the world’s first bio-degradable, concentrated multi-purpose cleaners. Liquid Organic Cleaner becomes a high seller and initiates the legacy of taking our stewardship for the earth seriously.


Richard DeVos discusses the early days of Amway. How a few key decisions and opportunities led to the world of Amway as we now know it.

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