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You are here: Home / About Amway / Our Company / Heritage / Founders' Fundamentals

Founders’ Fundamentals


FREEDOM, FAMILY, HOPE, REWARD

For over 50 years, we continue to build on the original values and principles established by our founders to ensure the passion for the business stays alive.

Freedom
Personal opportunity and economic opportunity go hand in hand. With Amway you have the freedom to change your life by owning your own business.

Family
We all need family to cheer us on. We are all members of the global Amway family – we respect and take care of each other to foster success.

Hope
Inspiring you to dream bigger. Amway creates an environment where hope can thrive.

Reward
Happiness is best achieved through earned success. Amway rewards what you achieve, and also what you help others achieve.