ARTISTRY® Ideal Dual Powder Foundation

Worn wet or dry, ARTISTRY® Ideal Dual Powder Foundation glides on evenly, adjusting to match your skin tone, leaving a weightless, airbrushed finish so silky smooth it looks flawless.

Supremely protects skin with antioxidants like vitamin E and grape seed extract. And the exclusive Veil of Protection helps prevent visible signs of premature aging, neutralizing free radicals before they reach the skin’s surface. Ideal for all skin types and available in 17 shades.

• Evens skin tone, prevents shine, minimizes visible fine lines and pores for a flawless, airbrushed finish.
• Helps prevent visible signs of premature aging using the exclusive Veil of Protection, which neutralizes free radicals before they reach the skin’s surface.
• Adjusts to match skin tone when applied to skin wet or dry.
• Provides antioxidant defense with vitamin E and grape seed extract.
• Ideal for all skin types.
• Available in 17 colours.

Octinoxate (WW/PP) 6%, Zinc Oxide (WW/PP) 2.7%
Other/Non-Medicinal Ingredients: Talc, Aluminum Hydroxide, Silica, Triethoxycaprylylsilane, Aluminum Dimyristate, Phospholipids, Vitis Vinifera (Grape) Seed Extract, Tocopheryl Acetate, Disodium Stearoyl Glutamate, Methyl Methacrylate Crosspolymer, Dimethicone/Methicone Copolymer, Dimethicone, Fragrance/Parfum, Methicone, Dextrin, Amylodextrin, Phenoxyethanol. May Contain/Peut Contenir: Mica, Titanium Dioxide, Iron Oxides

ARTISTRY® Ideal Dual Powder Foundation – $21.90*
Lancôme® Dual Finish® Versatile Powder Makeup – $35.50
Estée Lauder® Double Wear Stay-in-Place Powder Makeup – $33.50

*Does not include one-time compact purchase or delivery charges. Trademarks: Lancôme and Dual Finish (Lancôme Parfums Et Beauté & CIE, Paris, France); Estée Lauder (Estée Lauder, Inc., New York, N.Y.).

All competitive information from Sephora.com and Lancome.com, May 2009.

What should I expect from a foundation?
A well-applied foundation should make your skin look healthy and flawless. It can help to cover imperfections, making your skin look smooth, but natural.

I am so pale. Should I wear a darker shade foundation to add colour to my skin?
No, a darker foundation will look unnatural. Instead, use a foundation shade that has a subtle yellow undertone. This will warm your skin without looking too obvious or too dark.

My skin tone is medium. What shade should I use?
It is important not to choose a shade that is too light, which can make you look washed out, nor too dark, which will look unnatural. Try to match the shade as close to your skin as possible. Choosing a shade with a yellow undertone is a safe way to ensure your skin will look the most natural and give your complexion a little warmth.

I have an olive complexion. What shade of foundation should I wear?
Stay away from pink or orange-based foundations that will give you a mask-like appearance. Instead, use a yellow-based foundation for a natural look that will add warmth to your skin.

I have a dark complexion. What shade of foundation should I wear?
Red or yellow-based foundations, in the copper and soft gold shade range, are typically a good match for dark complexions.

I look really washed out when I use foundation. What can I do?
First, make sure the shade you’re using isn’t too light for your skin tone. You should also avoid pink-based foundations that can make your skin look pale and washed out. Instead, try a foundation with a yellow base for a warm glow.

Why don’t foundations come in cool, warm, or neutral like other colour cosmetics?
We stopped using colour codes for foundation several years ago based on the realization that doing so was actually making it harder for people to find their ideal shade. It is now a standard in the industry to not use these codes for the same reason.

How do I choose a foundation?
A foundation should match your skin tone as closely as possible, and – just as important – it should complement your skin’s undertone. Test which shade looks best by applying a small amount on your jawbone. Not a perfect match? ARTISTRY® foundations are covered by a 180-day money-back Satisfaction Guarantee.

How do I determine my skin’s undertone?
To find your ideal shade match, you must understand your skin undertone. The undertone is your truest, most natural skin colour. To determine your natural skin undertone, the best place to look is on the inside of your forearm. Most people fall into one of three undertone categories: pink, yellow, or neutral. Assess the undertones on the skin of your forearm in both natural and artificial light for the truest reading. If you notice a yellow or olive cast, you have yellow undertones. If your skin has a pink or blue tint, you have pink undertones. And if your skin has a balance of both, or a beige undertone, you have neutral undertones.

It is generally best to choose a foundation with the same undertones as your skin. However, there are exceptions to this rule. If you have pink undertones, but your facial skin is red and blotchy from too much sun exposure or broken capillaries, it is best to avoid pink-hued foundations because they will emphasize the redness in your skin. In this case, choose a yellow or neutral-based foundation to neutralize the redness.

Use Instructions:
ARTISTRY® Ideal Dual Powder Foundation can be blended with fingers, a sponge, or a brush. A flawless foundation application should be light, disappear when applied, and become one with the skin. These steps will help you create your own perfect finish:
STEP 1: Choose the level of coverage you desire:

• For sheer coverage, apply Ideal Dual Powder Foundation with a powder brush.
• For medium coverage, use a dry cosmetic sponge to apply Ideal Dual Powder Foundation.
• For complete coverage, apply Ideal Dual Powder Foundation with a damp cosmetic sponge applicator.

STEP 2: Blend foundation with your powder brush or cosmetic sponge:

• Across the forehead.
• Down the top and sides of nose.
• Across the cheeks toward the ear.
• Around the lips.
• Onto the chin, then blended away at the jaw line.
• Finish with a very light application to the eyelids.

Note: Hold the sponge lightly with your thumb, index, and middle fingers, pinching gently.