Edith Rehnborg, wife of Nutrilite founder Carl Rehnborg, introduces her own line of cosmetics.
THE ARTISTRY BRAND – A STAR IS BORN The ARTISTRY line makes its U.S. debut in 1968 with eleven new products and 37 stunning new shades.
SKIN CARE AND MAKEUP FOR EVERY WOMAN
A second generation with a completely new line of makeup. The ARTISTRY brand goes international.
Amway purchases controlling interest in Nutrilite. Edith Rehnborg products are updated to be included in the ARTISTRY line. A second generation is introduced as ARTISTRY II (skincare & makeup).
The ARTISTRY II line now includes a skin care program formulated to suit all skin types.
A larger selection of ARTISTRY II makeup includes new shades for darker skin tones, new colours for special effects, and Blusher Stick – formulated to enhance natural beauty. ARTISTRY becomes an international brand as the product line expands into Australia, Hong Kong, Malaysia, France, the Netherlands, the United Kingdom and West Germany.
ARTISTRY LABS LAUNCHED
A step forward. A new factory. The third generation: complexion bars, Northern Lights Collection.
The third generation of ARTISTRY products is introduced. A “butterfly” logo with navy blue and silver packaging gives the brand a new look. Although products continue to be manufactured at Nutrilite, most research and development activities move to Ada, Michigan. Several new products are launched including ARTISTRY Complexion Bars with the theme “Beautiful Skin Begins with Gentle Cleansing.”
ARTISTRY introduces Revitalizing Skin Care products, emphasizing that “the system is the solution.”
The ARTISTRY Northern Lights Collection is launched, symbolizing a new dimension in colour.
All research and development moves to Ada, Michigan.
A modern, state-of-the-art cosmetics plant opens, facilitating expert quality control and exacting standards in manufacturing processes.
Now truly a global product line, ARTISTRY products are marketed in 13 countries including Taiwan, Austria, Switzerland, Belgium, Italy, Panama and New Zealand.
Introduced in Japan, ARTISTRY becomes the best-selling Amway brand, representing 47% of Amway Japan’s total revenues.
Packaging and formulas are now shared internationally. Both eye shadow and blush are sold separately so that compacts can be customized for individual preference.
GLOBAL MARKETING SUCCESS
ARTISTRY marks its 25th anniversary with a fifth generation: more than 200 new or revised products.
ARTISTRY is now marketed in 22 countries, as the fourth generation of products expands into Spain, Thailand, Guatemala, Mexico, Brazil and Hungary.
The cosmetics facility is expanded to accommodate rapidly increasing ARTISTRY sales. Although U.S. and global packaging still look the same, their shade offerings vary by market.
The ARTISTRY brand celebrates its 25th anniversary, and a fifth generation of ARTISTRY products is introduced with more than 200 new or revised products. Elegant matte black packaging with a sophisticated logo gives the brand a new look.
ARTISTRY products are now sold in 28 markets worldwide, including Indonesia, Portugal, Poland, Argentina, Czech Republic, Slovakia and Uruguay.
Top international model Ingrid Vandebosch of Belgium becomes the first signature “face” for the ARTISTRY brand.
By now, the ARTISTRY brand has expanded into Korea, China, Chile, Turkey, Slovenia, Colombia, Costa Rica, Philippines, Greece, Honduras, Romania and the Dominican Republic.
ARTISTRY begins sponsoring young, up-and-coming fashion designers including Carmen, Marc Valvo, Kitty Boots, Darryl K, Patrick Robinson, Dirk VanSaene, and Stephen DiGeronimo in Paris, Milan and New York.
Based on a Euromonitor International study of global retail sales, ARTISTRY is one of the world’s five largest selling prestige brands of facial skin care and colour cosmetics.
THE ERA OF AGE-DEFYING SKIN CARE
The Artistry Beauty Institute opens. The anti-aging product line is launched.
The Artistry Beauty Institute opens its doors and introduces the “ARTISTRY Experience” three-day program. This global training facility provides experiential, hands-on programs to educate the sales leaders and employees about the ARTISTRY brand around the world.
The sixth generation of formulation and packaging is launched.
The new TIME DEFIANCE™ and Pure White product lines position the ARTISTRY brand as a leader of technologically advanced formulations.
By now the ARTISTRY brand has expanded into Norway, Sweden, Finland, Denmark, Croatia, South Africa, India, Singapore, Venezuela and Haiti.
ARTISTRY continues to associate with young fashion designers such as Katherine Pradeau of Paris and Lloyd Klein of New York City on a seasonal basis.
The ARTISTRY logo evolves to the “sparkle” identifier.
The ARTISTRY brand begins the rollout of the seventh generation of packaging with a new look for shaded products.
The launch of Artistry.com – the brand’s first global, interactive Web site – makes it simple to view the latest trends, products and much more.
ARTISTRY sponsors fashion designer Paola Frani in Milan, Italy, showcasing her designs and photography for the Fall 2004 ARTISTRY Trend Collection.
The TIME DEFIANCE® anti-aging product line is redesigned and reformulated as an even stronger global brand with Derma Cell Exchange technology.
Expansion continues into Russia and the Ukraine.
The ARTISTRY brand deepens its commitment to science by establishing a Scientific Advisory Board and by directly supporting advanced collaborative research at New York University.
New colour formula and packaging are introduced.
ARTISTRY transforms. Reaching a whole new audience with the launch of ARTISTRY Creme LuXury, helping skin to act up to 15 years younger.
Copyright © 2012 Amway