Amway Nutrilite's Carl Rehnborg developed a lifelong interest in nutrition and wellness and was a pioneer in the development of a unique dietary supplement brand, created to harness nature's power to bring the diet back into balance
Amway Nutrilite's founder Carl Rehnbog

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Carl Rehnborg

Carl Rehnborg was an adventurous young businessman working in the 1920s in China when he developed a lifelong interest in nutrition and wellness. His work led to the development of a unique dietary supplement brand, created to harness nature's power to bring the diet back into balance, helping us to achieve better health naturally. That brand was NUTRILITE™.

Back home in his native California, Carl began the advanced scientific research into nutrition that has become the hallmark of the NUTRILITE brand. He sold his products directly to customers, who began offering to sell them on to their own friends and associates. In this way, Nutrilite grew into a multi-level marketing opportunity which attracted young entrepreneurs Rich DeVos and Jay Van Andel, who went on to found Amway.

Carl's scientific work is carried on by his son, Dr. Sam Rehnborg, who is president of the Nutrilite Health Institute.

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