1980s

The Billion-Dollar Decade

Estimated annual retail sales exceeded $1 billion for the first time. Pressed by the demands of increased growth, Amway expanded its US headquarters in Ada, Michigan and built a new cosmetic plant where ARTISTRY™ products are developed and manufactured. It also pioneered an entirely new product category, water treatment systems, with very successful results. In fact, Amway's water treatment product line, under the eSpring™ brand name, continues to hold a top position in the marketplace today.

In the meantime, the Distributor incentive program was enhanced to provide more rewards to those Distributors who put greater efforts into growing their Amway businesses.

Always concerned with the environment, Amway was recognized as a corporate environmental leader and promoter of environmental education when it won the prestigious United Nations Environmental Programme Achievement Award in 1989.