FOR RELEASE ON APRIL 30, 2005

Alticor Inc. partners with Eddie Funkhouser Beauty LLC

Ada, MI - Alticor, Inc., a global leader in beauty, announces its partnership with New York-based beauty marketing consulting firm, Eddie Funkhouser Beauty LLC, to create a new benchmark in luxury color cosmetics designed by internationally renowned make up artist and beauty product designer, Eddie Funkhouser.

E. Funkhouser™ New York, set to launch in Spring 2005, will be Alticor's first venture into the luxury cosmetics marketplace. According to the company, it made the decision to partner with Eddie Funkhouser and Eddie Funkhouser Beauty LLC based upon Eddie Funkhouser's strength of vision, technical expertise and presence in the international beauty marketplace. As Tari Reinink, Director – Beauty Brands, Global Sales & Marketing, states, "Eddie's talent, combined with his extensive global experience and exposure made him the perfect person to spearhead our effort in creating a successful global brand of luxury, professional-grade cosmetics. We are thrilled to have him on our team."

The E. Funkhouser™ New York brand will offer creative, cutting-edge color, innovative formulas and cosmetic tool kits containing step-by-step instruction on professional application techniques. Empowering women to create a bold, unique and eminently professional look is a goal close to Eddie's heart. For a decade, he has traveled the globe, training sales teams and inspiring employees and customers alike with his from-the-inside-out approach to beauty. It is this approach that Eddie and Alticor seek to bring to the E. Funkhouser™ New York brand and inspire women not only to look beautiful, but to embrace their inner beauty as well - - - as summed up in the brand's tag line - -

"BE THE STAR THAT YOU ARE."

"It's a dream come true," says Eddie Funkhouser.

Visit Eddie Funkhouser's website for more information.