Alticor - Parent Company of Amway and Quixtar

Amway and Quixtar are both part of the Alticor family of companies. Amway Corporation was founded in 1959 and has grown to be a world leader in multilevel marketing business opportunities. In 1999, Quixtar was launched as an innovative, Internet, I-commerce business model. Since then, Quixtar has become a leading e-commerce venture, available only on North America. The Amway multilevel marketing business opportunity continues to be offered outside North America in countries around the world.

Both Amway and Quixtar bring many of the same leading global brands to the marketplace, such as ARTISTRY Skin Care and Colour Cosmetics, the eSpring Water Purifying System, and the SA8 Laundry System. NUTRILITE Vitamins by Amway & Quixtar are the world's leading brand of vitamin, mineral, and dietary supplements, based on 2005 sales. Although Amway and Quixtar share some commonalities, they use different business models that have been developed to meet the needs of various markets around the world.