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About Artistry

Every Woman, Her Own Work of Art

The Artistry® brand is passionate about empowering every woman to discover, own, and revel in her individual beauty. The heritage of Artistry skincare and cosmetics began in the 1950s with an entrepreneurial husband-and-wife team who went beyond boundaries to bring together science, nutrition, and art to inspire revolutionary breakthroughs.

Artistry Forward Beauty
Today, the Artistry brand has taken the lead with some of the most scientifically innovative and advanced beauty solutions that constantly push the boundaries of beauty through three key pillars:
Discovery: We search the world to discover nature’s most precious and beneficial ingredients to give skin the ultimate care it deserves.
Imagination: Imagining the future of beauty, the Artistry brand accesses a global network of more than 900 scientists, engineers, and trend seekers who forecast what’s next in beauty.
Invention: Our invention of tomorrow’s technologies today always puts performance first, moving us ahead with some of the most scientifically advanced beauty solutions.

A Global Leader in Premium Beauty
With more than 250 patents and patents pending, the Artistry brand is among the world’s top five, largest-selling, premium skincare brands and the world’s top 10 largest selling, premium cosmetics brands.*
*Source: Euromonitor International Limited: www.euromonitor.com/amway-claims.


The international board is a dynamic collaboration of leading experts in skin research and health that drive innovation resulting in products to brighten skin and fight the visible signs of aging.




In 2007, Amway formed a strategic alliance with internationally renowned aesthetician and skin expert Michelle D’Allaird. Michelle’s beauty and skin care expertise further enhances women’s ability to explore and develop their individual beauty.


Discover the origin of the ARTISTRY® brand, when Edith Rehnborg, wife of the NUTRILITE® brand founder Carl Rehnborg, launches her own line of cosmetics in 1959.