Amway begins in Ada, Michigan. Founders Jay Van Andel and Rich DeVos coined Amway as an abbreviation for “American Way”.
Amway launches its first product, Liquid Organic Cleaner – one of the world’s first bio-degradable, concentrated multi-purpose cleaners. Liquid Organic Cleaner becomes a high seller and initiates the legacy of taking our stewardship for the earth seriously.
Richard DeVos discusses the early days of Amway. How a few key decisions and opportunities led to the world of Amway as we now know it.
The Amway Business philosophy begins to expand, in geography, sales, and product offering.
In October of 1962, Amway opens its first International office in London, Ontario, Canada. This would be the second of over the eventual 80 countries and territories that Amway would expand into.
Amway sales reach $50 million.
Through the latest technology of the day, Rich DeVos talks about selling America. His innate ability to motivate and inspire is highlighted on the album.
The Artistry brand debuts with 11 products and 37 shades. Artistry would grow to become one of the top five selling premium skin care brands.
Amway acquires Nutrilite, adds eight more international markets, and expands the world headquarters to almost one million square feet.
Amway’s first overseas office opens in Sydney, Australia. Why Australia? As described by our co-founder Rich DeVos, “it was the farthest away, so we said, well, if it will work way over there, then maybe it’ll work elsewhere.” Co-founder Jay Van Andel is shown breaking ground.
Amway acquires the Nutrilite Brand, to round out the Amway offering to home, beauty, and nutrition. Nutrilite would grow to become the world’s leading brand of vitamin and dietary supplements.
The Amway Opportunity reaches an additional 20 countries through the power of more than one million distributors.
Amway enters the decade of the 80s by surpassing the $1 Billion sales mark. Watch Jay Van Andel discuss this milestone.
Amway’s Grand Plaza Hotel opens in Grand Rapids, Michigan, USA. This four-star, 682 room hotel, becomes one of the iconic catalysts that would enhance and grow the Western Michigan community.
Amway Celebrates its 25th Anniversary.
Amway expands into 33 additional markets around the world, including China and South Africa (shown). Through the efforts of our distributors, employees, and partners around the world, Amway would more than double in size during the decade.
The new millennium would bring new partnerships, new innovations, and new efforts to help Amway achieve its vision of Helping People Live Better Lives.
Amway One by One Campaign for Children launches. It rallies the resources of the entire Amway family to make a difference in the lives of children around the world.
Nutrilite opens the Center of Optimal Health. This California based facility represents a worldwide collaboration of experts who are dedicated to helping people achieve optimal health.
Amway celebrates its 50th Anniversary
Amway continues to impact the lives of people around the world using new communication technologies and social media tools. Strong sales lead to a global manufacturing expansion and new company milestones.
The Amway Center, a 20,000 seat entertainment and events center opens in downtown Orlando, Florida, USA. The Amway Center is the home of the National Basketball Association (NBA) Orlando Magic basketball team.
Dick and Doug DeVos were inducted into the Direct Selling Association (DSA) Hall of Fame.
The Amway One by One Campaign for Children reaches the milestones of helping 10 million children over 10 years, and announces its first global volunteer service day.
Amway launched a $375 million manufacturing and R&D expansion globally, including four facilities in the United States, a new manufacturing facility in India and second sites in both China and Vietnam.
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