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History Timeline


1950s

Amway begins in Ada, Michigan. Founders Jay Van Andel and Rich DeVos coined Amway as an abbreviation for “American Way”.

1959

Amway launches its first product, Liquid Organic Cleaner – one of the world’s first bio-degradable, concentrated multi-purpose cleaners. Liquid Organic Cleaner becomes a high seller and initiates the legacy of taking our stewardship for the earth seriously.

1959

Richard DeVos discusses the early days of Amway. How a few key decisions and opportunities led to the world of Amway as we now know it.