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Heritage


BEGINNINGS

In 1959, Amway launched a business model fueled through the power of relationships. The original product offered in this model, was Liquid Organic Cleaner (L.O.C.). It was the first concentrated, bio-degradable, and environmentally friendly cleaning product. Since then, Amway has expanded from home products to a global leader in the categories of health and beauty.

CO-FOUNDERS

Rich DeVos and Jay Van Andel.

FOUNDERS’ FUNDAMENTALS

The philosophy that inspires us and keeps us moving forward.

VISION AND VALUES

The world may change, but our vision and values remain the same.

HISTORY TIMELINE

Learn about the history of Amway through the decades.