The Early Years
It began with a vision
While in China from 1915 until 1927, Carl observes the poor health of the people and makes a correlation between nutrition, health and lifestyle.
Before returning to China, Carl spends time learning the nutritional value of milk. At Carnation's research facility, he notes that dairy cattle thrive when fed exclusively on alfalfa. He believes alfalfa is an ideal food source and seeks a way to make it digestible in the human body.
Nutrilite Products Take Root
Carl Rehnborg pursues link between nutrition and health; formulates a balanced, plant-based vitamin and mineral product
Confined in Shanghai during the Revolution, Carl supplements his meager diet by creating “stews” of leafy plants and vegetables, bones and rusty nails.
Carl, at the age of 40, leaves China and arrives in San Pedro, California with only $24 in his pocket. Years later he said, "I was flat on my back and broke, but I was rich because I had a dream I was going to pursue at all costs."
Nutrilite is Born
Carl Rehnborg introduces a multivitamin/multimineral supplement in the United States
Carl identifies components of plants that are essential to health and calls them “Associated Food Factors.” Today, these are recognized as phytonutrients.
Carl introduces what many people claim to be the first multivitamin/multimineral supplement sold in the United States.
Carl names one of his first products VITA-6 for the six vitamins it contains. In 1937, he changes the name to VITASOL.
Carl sets up a lab in Montebello, California, and pursues his dream full-time.
Carl notes the term “Nutrilites” in a 1928 Science magazine and seeks permission to use it as the official name for his new company.
Nutrilite Products, Inc. (NPI) is officially incorporated. The cost to incorporate is $69.56.
Nutrilite opens the Slauson Avenue processing facility in central Los Angeles, its first full manufacturing operation. As business expands, the company begins packaging and shipping a few blocks away on South Hoover Street.
Dynamic multilevel marketing concept sets foundation for Nutrilite Sales
Carl purchases a 3.6-acre farm in California’s San Fernando Valley. He wants to grow his alfalfa and other plant materials without using pesticides and herbicides. He develops his own method of farming which he calls “Nutrilite Farming Practices.”
Mytinger & Casselberry become exclusive distributors of NUTRILITE® Food Supplements. This officially marks the beginning of a unique and innovative marketing plan.
Carl moves Nutrilite Products, Inc. from Slauson Avenue into a Quonset hut in Buena Park where he lives with his family, conducts research, and makes his concentrates from fresh plant materials.
Nutrilite introduces a vitamin and mineral nutrient product named NUTRILITE XX, because the product price is $20.
Nutrilite moves to their current location on 5600 Beach Boulevard (then Grand Avenue) in Buena Park, California.
Jay Van Andel and Rich DeVos become distributors of the NUTRILITE® brand.
Nutrilite Products, Inc. launches its first food supplement for children.
Challenges Spur Progress
Carl Rehnborg’s vision and determination overcome business challenges
As sales continue to grow, 600 acres of land are purchased in Lakeview, California for a new processing facility.
In cooperation with the University of Hawaii, Nutrilite Products, Inc. conducts research on the acerola cherry and introduces an all-natural vitamin C supplement.
Nutrilite Products, Inc. gets government approval to use the first natural biological insect control: bacillus thuringiensis. The Company is granted a patent in 1976.
Nutrilite establishes its own acerola cherry orchards in Hawaii.
Carl speaks before 1,000 Independent Business Owners at the Fiesta de Oro convention in Los Angeles.
Nutrilite distributors Jay Van Andel and Rich DeVos start a new company. They coin Amway as an abbreviation for "American Way."
Amway Acquires Nutrilite
Combined power of Amway brands spurs growth
Acerola cherry orchards are leased in Puerto Rico, their natural habitat, ensuring a continuing supply of natural vitamin C.
Dr. Sam announces Amway’s acquisition of a controlling interest in Nutrilite Products, Inc.
The NUTRILITE® product line adds exponentially to Amway gross sales, as Nutrilite distributors become Amway distributors selling a full line of NUTRILITE products
Nutrilite Founder Carl Rehnborg passes away at the age of 85.
The NUTRILITE® brand becomes available in Canada—the first international presence for the brand.
To meet increased demand for Acerola Concentrate, an additional 400 acres are purchased in Naguabo, Puerto Rico.
Nutrilite Celebrates 50
As Amway accelerates international expansion, Nutrilite sales soar
Nutrilite Products, Inc. celebrates its 50th anniversary. Nutrilite product sales reach $126 million.
Nutrilite Embraces Optimal Health
Emphasizes organic farming, research and global fitness
Nutrilite purchases more than 900 acres in Jalisco, Mexico. Rancho El Petacal's primary crops include citrus fruit, spinach, garlic and alfalfa.
Amway opens manufacturing and distribution facilities in Guangzhou, China. With entry into China, Carl's initial observations regarding the nutrition and health of the Chinese population come full circle.
The Rehnborg Center for Nutrition & Wellness is established as the primary source of science, education, and training for NUTRILITE® products.
Nutrilite Products, Inc. sales hit $1 billion as the brand launches in the 25th market, Indonesia.
Nutrilite and Amway acquire the 4,100 acre Fazendo Planato Grande in Brazil.
A controlling interest is acquired in Trout Lake Farm—the largest certified organic herbal farm in North America.
Nutrilite prides itself on being a "Global Good Neighbour," providing for economic security, health care, and education for the local cultures on Nutrilite Farms.
All Nutrilite farms adhere to strict guidelines that emphasize the responsible management of natural resources and respect for nature’s processes.
Cultivating New Ground
Nutrilite is the world’s leading brand of Vitamin, Mineral and Dietary Supplements* (based on 2009 sales)
Each Nutrilite Farm is certified organic according to criteria set by its respective country.
Nutrilite Health Institute establishes the Scientific Advisory Board, consisting of distinguished scientists from around the world.
The NUTRILITE® brand is named an official sponsor of A.C. Milan Soccer Club.
NUTRILITE Is the World's Leading Brand of Vitamin, Mineral and Dietary Supplements, based on 2008 retail sales.
The NUTRILITE® brand celebrates its 75th anniversary.
Copyright © 2012 Amway