A business that started with a friendship
The Amway story begins with two friends in West Michigan who wanted a better life for their families. Jay Van Andel and Rich DeVos launched their business in 1959 with Liquid Organic Cleaner (L.O.C.®). Today Amway has a presence in more than 80 countries and territories but is still rooted in Ada, Michigan, and in what Rich and Jay discovered more than 50 years ago – people and relationships are the core of this business.