Nutrilite Little Bits

Deficiencies of key micronutrients can prevent children from growing, contribute to anemia and disease and inhibit brain development. It is often called Hidden Hunger because children may be eating staple foods like rice but lacking micronutrients like iron, zinc, vitamin A, iodine and others that are essential for growth and critical for cognitive development, particularly in the early years. A small amount of micronutrients can make a dramatic difference in a child’s health.*

*Investing in the Future, Micronutrient Initiative/GAIN, 2009

NUTRILITE® is the world’s number one selling vitamins and dietary supplements brand*. NUTRILITE scientists developed the NUTRILITE Little Bits™ supplement specifically to help provide nutritional benefits to children who have been found to have micronutrient deficiencies. The formula is based on the UNICEF and World Health Organization Joint Statement ** and provides broad spectrum, comprehensive coverage from 15 essential micronutrients delivered through home-based therapy. NUTRILITE Little Bits is a tasteless, odorless powder added to any local food for children ages 6 months to five years.

*Euromonitor International Limited; Vitamins and Dietary Supplements, World, Retail Value RSP, 201
**Community-Based Management of Severe Acute Malnutrition, UNICEF/WHO, 2007

Amway partnered with Un Kilo de Ayuda and the Instituto Nacional de Nutrición Salvador Zubirán (Salvador Zubirán National Institute of Nutrition in Mexico) to test the efficacy of the Nutrilite® Little Bits program in a pilot study in Mexico involving approximately 125 children ages 1 to 5 years old. The results from this clinical study exceeded our expectations. Prevalence of iron deficiency anemia was reduced by nearly 90% after 6 months of intervention. Prevalence of stunting was reduced by 18%. Prevalence of low body weight was reduced by more than 6%. And children showed to be more active, talkative, and playful in just 6 months. This clinical study is currently going through the stages of publication. The abstract* was presented at the Second World Congress of Public Health Nutrition and the First Latin American Congress of Community Nutrition in September 2010 in Porto, Portugal.

* “The effect of an iron enriched powder supplement on hemoglobin level and other changes among preschool children in Mexico Mazahua area,” by Abelardo Ávila, Thanya Sofía Labrada, Yumei Lin, and Carlos Galindo, 2010

NUTRILITE® Little Bits™ was designed to be delivered as part of an integrated health program that takes nutritional, medical, cultural, economic and environmental factors into account to ensure the well-being of children. Amway will partner with organizations that can best deliver integrated services at the local level to those in need, including medical monitoring, clean water, sanitation and hygiene and other important interventions that NUTRILITE Little Bits can complement. In Mexico, Amway partners with Un Kilo de Ayuda. We recently launched a program in Zambia and are establishing other local and global partnerships through new and existing partners of the Amway One by One Campaign for Children.

Amway plans to implement the NUTRILITE® Little Bits™ program in countries around the world, working with local and global partners of the Amway One by One Campaign for Children®. Our Amway distributors, employees and customers will be able to support the program through donations as this initiative is rolled out over the next five years. For more information, contact corporate.citizenship@amway.com